About Kricun Media

More than three decades in the work. Still close to it.

Susan Kricun helps organizations communicate clearly, build visibility and navigate change. With more than three decades of experience both inside organizations and as an outside partner, she sees how communications, marketing, leadership and execution connect, and brings that perspective to every engagement.

A career built from both sides of the table

Susan’s career began in Phoenix communications and PR. After founding Ink Communications, she joined the Phoenix Coyotes as Vice President of Communications at 31, the only woman among 11 vice presidents, and also created and led Coyotes Charities.

In 2002, she founded Kricun Media. Since then, she has advised corporate, nonprofit, hospitality and civic organizations through focused projects and long-term partnerships.

Founder-led by design

Clients work directly with Susan. She leads the strategy and relationship, stays involved in delivery and brings in experienced specialists when the work calls for them.

The structure changes with the work. Susan’s involvement does not.

Deep Phoenix roots. Broader reach.

More than three decades in Phoenix have built Susan’s relationships across media, business, civic institutions and nonprofits. That local knowledge supports Arizona launches, market entry and events, while her leadership and advisory work extends beyond the region.

Let’s connect

Let’s talk about what’s next.

Whether you need an ongoing partner or experienced leadership for a specific initiative, start with a conversation about what you want to accomplish.