SERVICES
Ways to work with Kricun Media
Senior communications and marketing leadership for ongoing partnerships, leadership transitions, focused reviews, campaigns, launches and events.
Susan leads every engagement personally, bringing in experienced specialists when needed. Leadership and advisory work extend beyond Arizona.
Kricun Media also partners with agencies that need senior communications expertise, Arizona market knowledge or experienced leadership for a client initiative. Susan can work behind the scenes or as an extension of your agency team.
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Ongoing + Interim Leadership and Advisory
Senior perspective to set priorities, advise leadership and keep your communications and marketing working together.
Long-term partnership
Experienced communications and marketing leadership over time. Susan shapes messaging, guides teams and partners, reviews key work and aligns priorities with your goals. Engagements range from hands-on involvement to senior direction, with fractional arrangements available.
Interim leadership + leave coverage
Leadership during parental or medical leave, a vacancy or transition. Susan guides staff and vendors, handles sensitive communications, maintains momentum and supports a smooth handover.
Focused advisory
A specific decision, message, opportunity or challenge. Concentrated advice or a short series of working sessions helps leaders and boards assess options and choose a practical path forward.
02
Nonprofit Communications + Fundraising Review
What are you not seeing because you see it every day? A focused review of how your mission, fundraising and communications work together, across your website, appeals, donor communications, newsletters, direct mail, digital giving, PR, collateral and events.
What you receive
An experienced outside view of strengths and disconnects
Clear findings and priorities
A practical roadmap for what to address first
A working session with leadership or your board
Your team or existing partners can implement the roadmap, or Susan can help lead what comes next.
Built on nearly a decade of integrated marketing and communications leadership with Phoenix-based nonprofit Ryan House and broader nonprofit communications and leadership experience.
Strategic Communications + PR
Communications and publicity built around a clear objective, from launches and announcements to executive initiatives and organizational milestones.
Susan leads strategy, messaging and the client relationship. She stays involved in media work, executing directly or directing specialists when sustained outreach or added capacity is needed.
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The work may include
Communications strategy and campaign planning
Messaging, positioning and story development
Media strategy, outreach and relationships
Press materials and executive messaging
Spokesperson preparation and interview support
Launches, publicity and earned-media campaigns
Coordination with internal, creative and digital teams
Arizona Market Entry
Introduce your organization with local understanding.
For organizations launching or expanding in Phoenix and Arizona, Susan brings 30+ years of experience across media, business, civic institutions and nonprofits.
04
The work may include
Arizona positioning and launch strategy
Local media relations and publicity
Community and civic visibility
Relevant introductions and relationship development
Coordination with national or regional teams
“Susan is wonderful to work with and her guidance and counsel with regard to public relations has profited our various businesses in many ways. She also has vast media contacts in the Arizona market and has facilitated several media opportunities that have been very beneficial to us throughout the years.”
Leevon Guerithault
Owner, Vincent on Camelback
Corporate + Nonprofit Events
Make the message matter in the room.
Galas, anniversaries, openings, launches, summits and milestone events for corporate, nonprofit and civic organizations.
Susan connects strategy, communications and audience experience, handling key elements directly or leading specialist partners through delivery.
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The work may include
Event concept and creative direction
Program architecture and run-of-show strategy
Speakers, executive remarks and content
Video and presentation direction
Audience experience and key moments
Production leadership and oversight
Direction of production, logistics and creative partners
Not sure where to start?
Tell Susan what you want to accomplish, what is not working or what opportunity is ahead. You do not need to choose a service before reaching out.