Portillo’s Arizona Expansion

PR + Market Entry
Written By Mali King

Introducing a beloved Chicago brand to Arizona

Portillo’s arrival in Arizona was an opportunity to connect an established Chicago brand with a new market. Kricun Media led local communications and media relations, beginning with the first Scottsdale location and continuing into the Tempe expansion.

The work

The strategy drew on the brand’s strong connection with Chicago transplants while introducing Portillo’s to a broader Valley audience. Outreach spanned food, business and general-interest media, with coverage beginning before the doors opened and continuing through the grand opening and expansion.

Project highlight

According to founder Dick Portillo, the Scottsdale restaurant became the largest opening in company history, with sales exceeding expectations.

Mali King

I’m a Squarespace expert with a BA in Communication Design (with an emphasis in web design), and I’ve designed hundreds of websites over the past 6+ years. I love working with small businesses and entrepreneurs to create beautiful, functional websites that stand out from the competition and attract the right clients.

https://clementinedesign.studio
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