Case Studies
Selected Work
From market launches and national publicity to major events and ongoing and interim communications leadership, explore the organizations and challenges Susan Kricun has been trusted to lead.
Phoenix Zoo
Susan stepped into the Zoo’s PR and media-relations function during maternity leaves, maintaining continuity across programs, attractions and media opportunities. Those relationships also led to additional project publicity, extending the work beyond the original interim assignments.
Highlight: The Phoenix Zoo brought Susan back for three separate interim assignments, maintaining communications continuity and extending the relationship into additional project work.
More Selected Experience
Additional organizations and assignments from across Susan’s career, grouped by industry and context.
Hospitality + Consumer
HMSHost / Phoenix Sky Harbor International Airport · Vincent on Camelback · Arizona Biltmore Resort & Spa · Scramble – A Breakfast Joint · Half Moon Sports Grill · Half Moon Windy City Sports Grill · Phoenix City Grille
Nonprofit + Community
Southwest Wildlife Conservation Center · Best Buddies Arizona · Phoenix Suns Charities · Coyotes Charities · American Cancer Society · Leukemia & Lymphoma Society · March of Dimes · Cystic Fibrosis Foundation · Valley of the Sun United Way
Entertainment, Film + Thought Leadership
Sedona International Film Festival · Roadside Attractions · Intention Media · Dr. Joe Dispenza · Independent film and entertainment projects
Arizona + Civic
Arizona State University · Valley Metro · Phoenix Sister Cities · Greater Phoenix Chamber of Commerce · Major civic, community and institutional initiatives across the Valley
Additional Event Experience
ASU’s College of Health Solutions · Phoenix Sister Cities’ Mayor’s International Gala · Phoenix Suns Charities Courtside Classic · Coyotes Charities events · FBR Open Charity Classic · Corporate openings · Nonprofit fundraisers · Milestone celebrations and other high-profile gatherings
“There are a select few people I’ve learned to rely on over the years. Susan Kricun is one of them. She understands the focus and needs of my various publications and always delivers relevant, unique, and interesting pitches, and she always meets deadlines and responds quickly when I reach out with a question or to connect with one of her clients. She is a true gem!”
Michelle Glicksman
Editor-in-Chief, Scottsdale City Lifestyle, Chandler City Lifestyle, ARRIVED Magazine + Scottsdale.com
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