Fix.Adopt.Save.

Strategic Communications + PR
Written By Mali King

Creating a shared voice for animal welfare

The Alliance for Companion Animals of Maricopa County brought together eight animal-welfare organizations behind a $6 million initiative to reduce pet homelessness across the Valley. Kricun Media was engaged to develop the initiative’s three-year communications strategy.


The work

Susan led the engagement for Kricun Media, working closely with Kim Rockley on strategy and execution. Together, they created the Fix.Adopt.Save. name, logo and campaign brand. The work included positioning, key messages, an integrated communications plan, a campaign calendar, a kickoff press conference and launch event, media strategy and community outreach.

Project highlight

The engagement carried the campaign from brand development through public launch and implementation, with ongoing communications supporting spay/neuter and pet adoption.

Mali King

I’m a Squarespace expert with a BA in Communication Design (with an emphasis in web design), and I’ve designed hundreds of websites over the past 6+ years. I love working with small businesses and entrepreneurs to create beautiful, functional websites that stand out from the competition and attract the right clients.

https://clementinedesign.studio
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