Desert Diamond Arena / ASM Global

Strategic Communications + PR
Written By Mali King

Shaping the story of a major arena’s next chapter

ASM Global’s $42 million transformation of Desert Diamond Arena in Glendale spanned nearly 25 redesigned spaces. Kricun Media spearheaded the communications campaign, helping position the arena for its next chapter as a major music and entertainment destination.

The work

Susan shaped and launched the public story, bringing strategic framing and hands-on media leadership to a high-profile Arizona venue transformation involving multiple project partners.

Project highlight

The engagement centered on communications for the arena’s transformation, connecting a significant venue investment with a clear public-facing story.

Mali King

I’m a Squarespace expert with a BA in Communication Design (with an emphasis in web design), and I’ve designed hundreds of websites over the past 6+ years. I love working with small businesses and entrepreneurs to create beautiful, functional websites that stand out from the competition and attract the right clients.

https://clementinedesign.studio
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