What the BLEEP Do We Know!?
Grassroots publicity that reached beyond Arizona
Kricun Media led Arizona grassroots publicity for the independent film What the BLEEP Do We Know!? as it built an unusually strong local following. The film went on to an 11-month run at Harkins Valley Art Theatre, the longest run of any film in the theater’s history.
The work
The engagement expanded into additional work with the filmmakers and related film projects. It also led to early publicity for author and speaker Dr. Joe Dispenza, including Evolve Your Brain and a workshop series with dates across the U.S. and internationally.
Project highlight
According to the filmmakers, the film’s unusual Arizona box-office performance was among the factors that drew wider industry attention and helped lead to a DVD distribution deal with 20th Century Fox Home Entertainment.